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Temu pursues ‘local fulfillment’ to dodge tariffs

May 06, 2025 2 min read
author Anamika Mishra, Sub Editor
Temu has begun actively recruiting U.S.-based sellers to its platform in a bid to expand local offerings and help merchants reach more customers. A company spokesperson described the shift as part of broader efforts to enhance service quality and adapt to a changing market.The move comes as former President Donald Trump’s proposed 145% tariff on Chinese imports threatens to significantly disrupt Temu’s China-centric supply chain. Adding to the pressure, the recent termination of the de minimis exemption for shipments from China and Hong Kong—effective last Friday—eliminates duty-free status for packages under $800, a benefit both Temu and its

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