Founded in 1979, TaylorMade Golf is a renowned manufacturer of high-performance golf equipment, including clubs, balls, bags, apparel, and accessories. Headquartered in Carlsbad, California, the company operates a network of facilities across Indiana, South Carolina, California, and Tijuana, Mexico, to store, customize, and distribute products to the U.S. and Canadian markets through both wholesale and direct-to-consumer channels. Recognizing the need to enhance its primary distribution center in Indiana, TaylorMade initiated internal projects to boost operations. However, the company acknowledged that the current capacity of the facility was insufficient to support its future growth projections. Like many in the distribution industry, TaylorMade also faced widespread labor challenges. With several facility leases approaching expiration, TaylorMade saw an opportunity to reassess its distribution network. The
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Anamika Mishra,
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