From Impulse Buying to Convenience Buying: Quick Commerce Expands Delivery Weight Limits

As quick commerce platforms like Blinkit, Swiggy Instamart, Zepto, and Big Basket become increasingly popular for monthly grocery shopping, consumers are shifting from traditional retail to these rapid delivery services. This shift has prompted quick commerce companies to accommodate larger order sizes, extending delivery weight limits from the traditional 15 kg to 35 kg or more. This change caters to the rising demand for bulk purchases of fast-moving consumer goods (FMCG), particularly at the start of each month. Urban consumers are embracing the convenience of scheduled deliveries and competitive discounts offered by quick commerce platforms. In response, major players such as Swiggy Instamart and Blinkit are leading the charge in increasing delivery capacities. FMCG companies are keen to capitalize on this growing trend. For instance, Adani Wilmar, a leading edible oil and staples brand, is exploring the introduction of larger packaging, such as 20 kg bags and 5-litre bottles, specifically for quick commerce channels. This bulk packaging trend aligns with the evolving shopping habits of consumers, who are moving from impulse buying to convenience buying. Quick commerce is rapidly becoming a critical sales channel for FMCG companies in