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Amazon to introduce an affordable online shopping platform to compete with Temu

July 25, 2024 2 min read
author Anamika Mishra, Sub Editor
Amazon plans to launch a new online store with low prices that ships straight from Chinese merchants in order to take on Temu, a retail brand. On June 26, the company announced the news during a private conference for Chinese vendors, according to CNBC. The new section on Amazon will provide unbranded products at a fraction of their usual price, similar to Temu's present business model. The products will ship directly from China to the U.S. and arrive at customers' doorsteps in nine to eleven days. This is different from Amazon's current business strategy, in which products are shipped to warehouses in the United States before being delivered to customers. It made a bold move to further solidify this model in July 2023 when it revealed intentions to

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