Accenture Partners with PUMA India to Enhance Supply Chain and Distribution Network

PUMA India has joined forces with Accenture to optimize its supply chain and distribution operations across the country. The collaboration leverages Accenture’s expertise in digital twin technology and advanced analytics to improve fulfillment speed, reduce operational costs, and support PUMA India’s growth in an increasingly competitive market. Accenture’s solution has reimagined PUMA India’s supply chain, focusing on large hubs, regional warehouses, and fulfillment center layouts. This overhaul aims to drive faster, more efficient material flows and quicker dispatches, helping PUMA meet growing consumer demand and stay ahead of evolving delivery expectations. The initiative is expected to boost the speed of order delivery by up to 70% and cut supply chain costs by up to 10%. Additionally, the solution will enable PUMA to double its express-delivery capabilities for online orders, enhancing its eCommerce and offline channel performance. Karthik Balagopalan, Managing Director of PUMA India, highlighted that the partnership with Accenture is a key move to strengthen PUMA’s operational efficiency. “As a leading brand in a rapidly growing digital commerce market, speed and efficiency are critical for providing an excellent customer experience and building brand loyalty,”