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Zepto Wants to Master Its Cold Supply Chain: Path to Profit or Frozen Dreams?

March 24, 2025 1 min read
author Anamika Mishra [Sub Editor]
Zepto, a fast-growing e-commerce company in India, is focusing on mastering its cold supply chain to ensure the efficient delivery of perishable goods. With its ambitious plans to offer quick grocery delivery within 10 minutes, Zepto’s success hinges on overcoming the challenges associated with temperature-sensitive logistics. The company’s move to create a robust cold supply chain is a strategic step to maintain product freshness and customer satisfaction. However, this venture comes with significant hurdles, including the high costs of refrigeration, logistics, and specialized warehousing, as well as the complexity of scaling operations across

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