ONO Raises $1.2M to Digitise India's Post-Harvest Agri Supply Chain

Agri-finance startup ONO has secured $1.2 million in a pre-Series A funding round, marking a meaningful step forward in its mission to digitise India's post-harvest agriculture ecosystem. The round was led by Aeravti Ventures, with additional participation from Angels and Tremis Capital.

Notably, this is Aeravti Ventures' second bet on ONO, having first backed the company at the seed stage. The repeat investment signals growing confidence in ONO's long-term play within India's agricultural supply chain, a space that has historically struggled with fragmentation, opacity, and limited access to formal credit.

ONO was founded by Rama Rao Kancharapu and David Pokuri with a clear mandate: use data and artificial intelligence to address the structural inefficiencies that plague post-harvest trade and financing for agricultural SMEs. The platform brings together farmers, traders, transporters, and buyers on a single digital infrastructure, offering tools that span market intelligence, real-time pricing insights, logistics coordination, and access to institutional credit.

The idea is to create visibility across the supply chain at a level that has never been available to small and mid-sized agri stakeholders operating in rural India.

By doing so, ONO aims to make agricultural commerce more transparent, efficient, and financially inclusive.

Fresh capital from this round will be directed toward strengthening the company's technology stack, entering new geographic markets, and expanding its lending ecosystem to serve a broader base of Agri-SMEs.

The company's operational footprint has grown considerably over the past few years. ONO now operates across 12 states and more than 125 districts, with over 1.3 lakh participants active within its ecosystem. The platform has also built a paying subscriber base of more than 2,000 users and has facilitated payouts exceeding Rs 200 crore, a figure that speaks to the real financial flows it is enabling in the field.

On the logistics side, ONO reports having supported the movement of over 25,000 metric tonnes of agricultural produce through long-distance trade routes. This metric highlights a shift that is quietly taking shape in rural India: organised agri-logistics and digital trade facilitation are gaining ground, replacing informal, relationship-dependent networks that have dominated the sector for decades.

Perhaps most significantly, ONO has acquired a stake in a non-banking financial company as part of its next growth phase. This move is intended to bolster the startup's lending capabilities and give it more direct control over credit delivery to Agri-SMEs, a segment that traditional banks and financial institutions have consistently underserved.

The broader context here is important. Agriculture in India is undergoing a gradual but accelerating technology transformation, and startups operating at the intersection of finance, logistics, and market intelligence are increasingly well-positioned to capture value. ONO's approach, combining a platform model with a financial services layer and on-the-ground supply chain support, reflects a maturing playbook for building durable agri-tech businesses in emerging markets.