Integrating Supply Chain Strategy with Real Estate Advisory for Optimal Business Growth

Since TaylorMade's distribution and customisation facility leases were about to expire, the company decided it was appropriate to evaluate its distribution network. Established in 1979, TaylorMade Golf is a renowned producer of top-notch golf gear, such as clubs, balls, and bags, in addition to clothing and additional accessories. With its main office located in Carlsbad, California, TaylorMade operates a network of facilities for product warehousing, customization, and distribution for the wholesale and direct-to-consumer sectors in the United States and Canada. The business has a distribution presence in Tijuana, Mexico, as well as in Indiana, South Carolina, and California. Although the company had started internal initiatives to enhance the functioning of its main distribution center in Indiana, it was aware that the facility's current capacity was not suitable for the company's anticipated future expansion. Similar to every other distribution-focused company, TaylorMade encountered the labor issues that were common in the sector. TaylorMade thought it was appropriate to evaluate its distribution network because some of its facility leases were about to expire. The strategic goals encompassed building a "future state" network to facilitate North American fulfillment, facilitating the company's ability to meet its five-year plan while addressing urgent fulfillment requirements, and developing an adaptable platform that facilitates the expansion of multiple varied product offerings while providing an impeccable customer experience. In order to objectively investigate the cost and service implications of alternative distribution network operating models incorporating various facility counts, locations, sizes, and types—such as distribution by product category—the corporation sought to conduct a network optimization analysis. TaylorMade enlisted the help of JLL's Supply Chain Consulting group to assess and suggest the best future state network strategy and, if necessary, provide real estate execution services to the TaylorMade team, as part of its search for a consulting firm to support the initiative. JLL assembled a group of subject matter specialists from several fields, such as labor analytics, supply chain, brokerage, and real estate advice, to help TaylorMade with