In the latest episode of CBT Now, Rebecca Lindland, Senior Director of Industry Data and Insights at Cars Commerce, provides insights into the current trends in the automotive market. As used car prices fall by 5% year-over-year due to improving inventories, Lindland breaks down the key factors driving this shift, its impact on dealers, and the outlook for the automotive industry as we approach the third quarter of 2024. You can watch the full discussion in the episode.
Meanwhile, in Marketing Matters, Colin Carrasquillo, Digital Marketing Director at Nielsen Automotive Group, highlights the importance of dealership website management. Carrasquillo emphasizes the need for regular website audits to prevent costly mistakes, improve user experience, and increase conversions. He explains that ensuring your website is intuitive and user-friendly—what he calls “grandma-proof”is essential for success in today’s increasingly digital automotive landscape. Watch the full segment for more insights into optimizing your dealership’s online presence.
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