Brother Industries Partners with Kinaxis for Global Supply Chain Transformation

Brother Industries, a leading Japanese multinational electronics and electrical equipment manufacturer, has selected Kinaxis Inc. (TSX: KXS), a global leader in end-to-end supply chain orchestration, to enhance the resilience and efficiency of its global supply chain. The partnership aims to increase visibility, improve demand forecasting, and enable more accurate scenario planning across Brother's extensive product range.

With operations in over 40 countries and annual sales exceeding ¥80 billion, Brother Industries needed a supply chain management solution that could manage the complexities of its diverse product lines, which include printers, labeling systems, sewing machines, and digital printing equipment. Kinaxis' innovative approach to supply chain orchestration, powered by AI and advanced technologies, proved to be the ideal solution for Brother's needs.

Kosaku Sakai, Production Strategy Planning Department Manager at Brother Industries, expressed confidence in the partnership, stating, "Kinaxis demonstrated a deep understanding of our business from the outset, and their passion for innovative solutions made this transformation decision an easy one. We are eager to make our supply chain more efficient and adaptable as we continue to prioritize delivering value to our customers."

Toshiya Kaneko, President of Kinaxis Japan, highlighted the importance of complete visibility in managing complex supply chains, saying, "We are thrilled to be working with Brother Industries to orchestrate their entire supply chain, allowing them to expand confidently and deliver even more value to their customers."

Kinaxis, with more than 40,000 users in over 100 countries, supports some of the world’s largest brands across various sectors, including consumer goods, automotive, high tech, and life sciences. The company’s AI-powered Maestro™ platform enables full transparency and agility across the entire supply chain, from strategic planning to last-mile delivery.