Leaders Opinion

How Prepared Is Your Business for the Next Global Disruption?

March 31, 2025 9 min read
Sachin Bajaj
Sachin Bajaj
AkzoNobel, Senior Supply Chain Design & Analytics Leader

The $9.6 billion daily loss from the Suez Canal blockage was a wake-up call. With geopolitical risks and port delays mounting, is your supply chain ready to weather the storm? In recent years, supply chain risks have come to the forefront of business challenges, driven by disruptions such as the 2021 Suez Canal blockage, port congestion, and rising geopolitical tensions. These events exposed the vulnerabilities within global supply chains, underscoring how reliant industries have become on smooth international logistics. 

The blockage of the Suez Canal halted nearly 12% of global trade, costing billions in delayed shipments and inventory shortages. Meanwhile, port chokes in major hubs like Los Angeles and Shanghai caused backlogs, with ships waiting for weeks to offload goods. 

Compounding these logistical challenges are geopolitical tensions, such as the U.S.-China trade war and sanctions, which have led to higher tariffs and increased trade barriers, forcing companies to reassess their sourcing strategies. In response, organizations are adopting the "China +1" strategy, which aims to reduce over-reliance on China by diversifying manufacturing to other countries, as well as nearshoring—bringing production closer to end markets. 

This complex web of risks is forcing businesses to rethink their supply chain models, making risk management a critical element of operational strategy in the 21st century. 

Key Insights/Analysis 

Logistical Disruptions: The Suez Canal Blockage and Port Congestion 

The 2021 Suez Canal blockage was a stark reminder of how a single chokepoint in global trade can cause widespread disruptions. A single container ship, the Ever Given, got stuck, halting $9.6 billion worth of trade each day. This incident highlighted the fragility of just-in-time (JIT) supply chains and the cascading effects a delay can have, from production slowdowns to product shortages in critical sectors such as automotive and electronics. 

Similarly, ongoing port chokes, exacerbated by labor shortages and pandemic-related challenges, have led to shipping delays, skyrocketing container costs, and bottlenecks at major ports around the world. For example, in late 2021, ships were backed up for weeks at the Port of Los Angeles, delaying critical goods and forcing companies to scramble for alternative shipping routes. These logistical hurdles underscore the need for companies to diversify their shipping lanes and invest in more resilient, flexible logistics strategies. 

Geopolitical Tensions and Trade Barriers 

Geopolitical risks are increasingly affecting supply chains, as governments impose tariffs, sanctions, and trade restrictions. The U.S.-China trade war, which has led to tariffs on billions of dollars’ worth of goods, has forced companies to reconfigure their supply networks to avoid rising costs. The Russia-Ukraine conflict has further intensified global risks by disrupting energy supplies and creating a new wave of trade restrictions that impact industries reliant on raw materials. 

Considering these risks, companies are adopting new strategies to manage geopolitical uncertainty. The "China +1" strategy, for example, seeks to mitigate over-dependence on Chinese manufacturing by diversifying production to other countries in Asia, such as Vietnam, India, and Thailand. This approach helps companies avoid the full brunt of trade barriers while spreading production risks. 

Nearshoring and Diversification: A Response to Risk 

With global risks mounting, many companies are exploring nearshoring, the practice of relocating production closer to home markets. By moving operations to nearby countries, businesses can reduce lead times, lower transportation costs, and insulate themselves from global disruptions like port chokes or geopolitical tensions. 

For example, companies in North America are increasingly moving production to Mexico and other Latin American countries to ensure greater control over their supply chains. Nearshoring offers the benefit of proximity, allowing businesses to react more swiftly to changes in demand while maintaining supply chain continuity. 

The Role of Control Towers in Risk Assessment and Mitigation 

A critical technology enabler in mitigating supply chain risk is the control tower. Much like a doctor checks a patient's vital signs before diving into the symptoms, a control tower serves as the "diagnostic tool" for supply chain professionals, offering a comprehensive view of the health of the supply chain. Just as a doctor evaluates real-time data on heart rate, blood pressure, and temperature, supply chain professionals use control towers to monitor inventory levels, transportation statuses, and supplier performance in real time. 

1. Real-Time Visibility and Early Risk Detection Control towers provide businesses with real-time visibility across the entire supply chain, allowing companies to sense disruptions the moment they occur. For example, during the Suez Canal blockage, businesses with control towers could track their affected shipments, evaluate alternate routes, and communicate with customers to manage expectations and minimize the impact on service levels. Control towers also offer early detection of emerging risks, such as port congestion or changing geopolitical landscapes, by integrating external data feeds like port activity, customs delays, and local political events. 

2. Predictive and Prescriptive Analytics Leveraging advanced analytics, control towers do more than just detect risks—they predict potential future disruptions. For instance, based on historical data, control towers can forecast potential delays during peak seasons at major ports and advise businesses to reallocate resources or reroute shipments to avoid delays. This level of predictive insight helps companies proactively adjust operations before disruptions materialize. 

3. End-to-End Supply Chain Orchestration Control towers help businesses orchestrate complex supply chain operations by allowing real-time collaboration across departments and stakeholders. When geopolitical tensions, such as the U.S.-China trade war, arise, control towers can help businesses immediately adjust procurement strategies, switch suppliers, and reroute logistics based on the changing tariff landscape, helping to mitigate the impact on production timelines and costs. 



Use Cases: How Control Towers Can Help Avert Risks 

1. Geopolitical Tensions and Trade Barriers 
When geopolitical tensions escalate, such as trade barriers or sanctions, control towers allow businesses to assess the impact on their suppliers and logistics routes instantly. They can then advise alternative sourcing options or reroute shipments through less affected regions, reducing the risk of production slowdowns. For example, companies affected by the U.S.-China trade war used control towers to shift production from China to other Asia-Pacific countries like Vietnam, avoiding steep tariffs. 

2. Port Congestion and Logistical Disruptions 
In the event of port congestion, control towers can help companies evaluate real-time data from multiple ports and quickly identify less congested routes. For instance, businesses relying on the Port of Los Angeles during a major congestion issue rerouted shipments through smaller nearby ports, mitigating delays and avoiding stockouts. The control tower's real-time data made this shift possible, preventing a total breakdown in supply chain continuity. 

3. Supplier Disruptions Due to Natural Disasters 
Natural disasters, such as floods or earthquakes, can paralyze suppliers. Control towers provide real-time updates on supplier statuses and alternate supplier capabilities, allowing companies to quickly pivot and source materials from unaffected regions. This helps businesses keep production lines running and avoid costly downtimes. 

Regular Reviews for Proactive Risk Management 

In addition to leveraging control towers, regular reviews of risk management processes are essential for proactive supply chain risk management. By conducting regular evaluations of supplier performance, logistics routes, geopolitical conditions, and external market factors, businesses can adjust strategies before disruptions occur. Regular reviews ensure that supply chains remain agile, adaptable, and ready for unexpected shocks. 

Implications for the Industry 

The broader implications of these risks are profound, as businesses must now prioritize supply chain resilience to stay competitive. Companies that fail to manage supply chain risks effectively face higher costs, operational delays, and damaged reputations. In contrast, those that adopt risk mitigation strategies such as diversification, nearshoring, and technology investments like control towers can gain a competitive edge by minimizing disruptions and maintaining reliable operations. 

For stakeholders in the global supply chain—manufacturers, logistics providers, and retailers—these risks have highlighted the importance of collaboration, transparency, and flexibility. Companies must work closely with suppliers and partners to create more robust and adaptable supply chains that can weather disruptions, whether they stem from logistics chokepoints or geopolitical events. 

 

Conclusion 

Supply chain risk is no longer a theoretical concept; it is a reality that businesses across industries must navigate in an increasingly volatile world. From the Suez Canal blockage to ongoing port chokes and geopolitical tensions, disruptions in global supply chains are likely to persist. The growing trend toward nearshoring and adopting the "China +1" strategy highlights how businesses are responding to these challenges by diversifying and reducing risk exposure. 

As we look to the future, businesses must continue to evolve their supply chain strategies by investing in resilience, technology, and diversification to protect themselves from inevitable disruptions. Control towers, with their ability to offer real-time visibility, predictive analytics, and end-to-end orchestration, will play an increasingly vital role in enabling organizations to proactively manage risks and maintain the agility needed to stay competitive. 

Actionable Takeaways: 

  1. Implement Control Towers for Real-Time Visibility: Leverage control towers to gain end-to-end visibility into your supply chain and use predictive analytics to anticipate disruptions before they escalate. 

  1. Diversify Your Supply Chain: Reduce reliance on any single supplier or region by adopting the "China +1" strategy or exploring nearshoring options to mitigate risks. 

  1. Develop Alternative Logistics Plans: Ensure that your business has multiple shipping routes and contingency plans to avoid bottlenecks caused by port chokes or logistical delays. 

  1. Engage in Geopolitical Risk Monitoring: Stay informed about trade policies, sanctions, and tariffs that could affect your supply chain, and adjust your sourcing strategies accordingly. 

  1. Regularly Review Risk Management Processes: Conduct frequent evaluations of suppliers, logistics routes, and market trends to identify emerging risks and refine your mitigation strategies. 

By implementing these strategies, businesses can better protect themselves against the risks posed by a rapidly changing global landscape and maintain the continuity needed to stay competitive 

 


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