Startups, man, they’re like roller coasters, full of crazy highs, terrifying drops and unexpected twists. And my journey? Oh, it’s been a wild one! From finance to fitness to fintech, I’ve seen it all. So, let me take you through my story, no boring boardroom talks, just the real deal.
I graduated from IIT Kharagpur and was ready to take on the world in finance. Like most IITians who want to pursue finance, I had two main career options, quant jobs in finance or front-end banking. I picked the latter because I was always intrigued by understanding how businesses actually work. That’s how I landed a gig at Ambit Corporate Finance in the M&A advisory team. From there, as per very standard career progression, I joined Everstone Capital, a $6 billion private equity fund. Sounds fancy, right? Well, the work was intense 14 to 15-hours in a day, many times on weekends too. While I was enjoying in deep-diving into business operations, after a while, I started wondering: Should I be putting in all this effort to build something of my own, as this is the golden era for India to build businesses.
My elder brother had also tried (and some successful and some partially failed at) multiple startups, but the way he talked about it, the learnings, the excitement, I was hooked. That was my sign. I quit my cushy finance job and jumped headfirst into the startup world. I didn’t have a business plan, but I had curiosity, drive, and that itch to build something of my own.
It wasn’t an easy decision, but it felt right. I was ready to trade comfort for chaos, routine for risk. That was my leap of faith. The stories, the scrappiness, even the chaos—everything about startups just clicked with me.
And thankfully, I wasn’t alone, I teamed up with my IIT batchmate Sharad and our tech genius Rohan, people who shared that same hunger and craziness. But here’s the kicker, our first idea had nothing to do with manufacturing. Nope, we wanted to solve a completely different problem: fitness accessibility.
See, while working those crazy finance hours, we noticed that everyone around me was constantly cribbing about fitness. “No good gyms nearby, no time to work out,” blah blah. That got us thinking why not create a platform that consolidates all these smaller, lesser-known fitness centers and makes them more accessible? Kind of like what OYO did for budget hotels. So, we got to work. We were pumped, convinced we had struck gold. We met gym owners, pitched the idea, and signed up a few. But guess what? The gyms weren’t
really interested in software, they wanted more business. Luckily, one of our fitness center owners also had a small manufacturing unit in Vasai, Mumbai. He said he would like to explore a similar software to run his manufacturing, and he would be willing to pay for it too.
That was our lightbulb moment. The problem wasn’t just fitness, it was digitization across industries. And just like that, our focus shifted. We realized that India’s SME manufacturing sector was way behind in tech adoption. Most factories still relied on manual processes, outdated records, and gut feelings instead of data- driven decisions. That’s how TranZact was born, a platform designed to bring these businesses into the digital age.
Of course, starting something new is never easy. Convincing small and mid-sized manufacturers many of whom had been running their businesses the same way for decades to switch to digital tools was a challenge. They were skeptical, hesitant, and resistant to change. But we persisted. We showed them how digital transformation could increase efficiency, cut costs, and open doors to new opportunities. And let me tell you, hard work always pays off! SME owners started seeing the value, better efficiency, cost- cutting, and a scalable future. Today, TranZact is helping businesses transformthe way they operate, making them more competitive in the digital.
Now, we won’t sugarcoat it, this journey wasn’t all smooth sailing. We faced everything from funding crunches to operational nightmares. One of the biggest challenges? Hiring the right people. Startups live and die by their teams.
In the early days, we struggled to find people who shared our passion and were willing to take the leap with us. We made hiring mistakes, learned from them, and built a team that now feels like family.
Then there was the challenge of customer adoption. Selling software to traditional manufacturers wasn’t easy. These were people who had run their businesses on pen and paper for decades. We had to educate them, build trust, and prove that our product could genuinely make a difference. We also had moments of doubt. There were times when things didn’t move as fast as we wanted, times when we wondered if we had made the right choice. But through every setback, we kept pushing forward. Because that’s what entrepreneurship is about, showing up every day, no matter how hard the previous day was.
If there’s one thing we’ve learned, it’s that startups are never a straight road. You pivot, you struggle, you fail, and you figure it out. I started in finance, jumped to fitness, and landed in a technology start up because the journey shapes itself as you go. Ideas evolve, resilience is everything, and your team can make or break you. Above all, customer focus and customer empathy are the keys to solving real and big problems, and the market will reward you.
Looking ahead, we want to take TranZact to even greater heights. We’re constantly innovating, improving, and finding new ways to add value to the SME sector. The goal is simple: helping businesses succeed in the digital age. So, if you’re dreaming of building something, my advice? Take the risk. “Learn fast. Fail faster. And never stop reinventing yourself.”
Because in the world of startups, every setback is just a setup for a greater comeback! And trust me, the ride is worth it!
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