Leaders Opinion

Control Towers: Command Centres or Digital Spectators?

June 10, 2025 3 min read
Sachin Bajaj
Sachin Bajaj
AkzoNobel, Senior Supply Chain Design & Analytics Leader

In today’s complex and interconnected supply chain ecosystems, organizations are increasingly investing in control towers to enhance visibility and coordination across functions, from procurement and inbound planning to demand forecasting and distribution. These digital command centres promise real-time insights, proactive decision-making, and cross-functional alignment. However, despite the initial enthusiasm and significant investment, many control tower initiatives lose momentum after the initial setup phase. The culprit? Not technology but the human element.

The Allure of the New Toy

The launch of a control tower often feels like unveiling a shiny new toy. Organizations dedicate months to defining governance structures, assigning metric owners, and building dashboards. The excitement is palpable; executives are engaged, cross-functional teams collaborate, and the promise of end-to-end visibility seems within reach.

But as the novelty fades, so does the attention. The dashboards remain, but the engagement dwindles. Metrics are no longer reviewed with the same rigor. Ownership becomes ambiguous. The control tower, once a strategic asset, risks becoming just another underutilized tool.



The Real Challenge: The Human Element

Contrary to popular belief, the downfall of many control towers is rarely due to technical deficiencies. Most platforms today are robust, scalable, and capable of delivering the promised insights. The real challenge lies in sustaining the human and organizational commitment required to make the control tower a living, breathing part of daily operations.

This is where the Golden Triangle of People, Process, and Technology comes into play.

1. People: The Heart of the Control Tower

  • Ownership and Accountability: Clear roles and responsibilities must be defined and reinforced continuously not just during setup.
  • Change Management: Employees need to understand the “why” behind the control tower. Without buy-in, even the best tools will fail.
  • Training and Engagement: Ongoing training ensures that users not only know how to use the system but also understand how it adds value to their work.

2. Process: The Backbone of Sustainability

  • Governance Frameworks: Regular reviews, escalation paths, and decision-making protocols must be embedded into business rhythms.
  • Standardization vs. Flexibility: Processes should be standardized enough to ensure consistency but flexible enough to adapt to evolving business needs.
  • Continuous Improvement: Feedback loops should be established to refine metrics, improve data quality, and enhance usability.

3. Technology: The Enabler, Not the Driver

  • Integration and Automation: Seamless data flow across systems is critical for real-time visibility.
  • User-Centric Design: Dashboards and alerts should be intuitive and actionable.
  • Scalability: The platform should evolve with the business, accommodating new functions, geographies, and complexities.

Conclusion: Making the Control Tower Stick

A control tower is not a one-time project, it's a continuous journey. Its success hinges not just on the technology deployed but on the alignment of people, processes, and technology. Organizations that recognize this and invest in nurturing all three elements will not only sustain their control towers but also unlock their full potential as strategic assets.

The control tower should not be a fleeting fascination. With the right approach, it can become the nerve centre of a truly agile and responsive supply chain.


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