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‘You become a slave to logistics’: Startup founder reveals harsh reality of running cloud kitchens – ‘Never again!’

July 08, 2025 2 min read
author Anamika Mishra, Sub Editor
In a brutally honest LinkedIn post that has sparked conversation across India’s startup ecosystem, Zippee founder and CEO Madhav Kasturia shared his hard-earned lessons from over six years in the cloud kitchen space, warning entrepreneurs that the model is “harder than it looks” despite its apparent scalability. Kasturia, who previously ran two Delhi-based cloud kitchen brands ‘Beijing Street’ and ‘The Jackpot’ from 2015 to 2021, described his experience as eye-opening and discouraging enough to vow never

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