PSB Xchange Partners with WOGOM to Unlock ₹5,000 Crore Credit Pipeline for Indian MSMEs

PSB Xchange and WOGOM have joined forces in a strategic partnership designed to unlock a ₹5,000 crore credit pipeline, significantly enhancing supply chain financing access for small and medium enterprises operating throughout India's distribution networks.

This collaboration brings together WOGOM's extensive network spanning more than 7,000 retailers and 700 distributors with PSB Xchange, a comprehensive digital credit infrastructure platform that enjoys backing from 12 public sector banks and operates on technology provided by Veefin Solutions.

The partnership establishes a direct connection between trade transactions occurring on WOGOM's platform and the bank-supported financing options available through PSB Xchange's multi-lender working capital ecosystem.

According to both companies, this collaboration aims to streamline working capital access for MSME retailers and distributors by creating a seamless link between platform-based commercial transactions and financing opportunities.

As the network grows and matures, the partnership has the potential to facilitate the transition of more than 2,000 distributors across the ecosystem toward bank-backed credit solutions over time, depending on successful onboarding processes and meeting lender eligibility criteria.

WOGOM functions as a digital business-to-business commerce platform that serves as a connecting bridge between retailers and authorized distributors operating across India. The platform has built its value proposition around integrating institutional credit directly into trade transactions, specifically targeting the working capital needs and product sourcing challenges faced by retailers and distributors in the marketplace.

PSB Xchange operates by bringing together participating public sector banks and various ecosystem partners onto a unified digital platform. This standardized approach streamlines both the onboarding process and the execution of supply chain finance programs and working capital initiatives.

The integration is anticipated to deliver users improved access to institutional financing opportunities, featuring reduced paperwork requirements and more competitive bank rates. This becomes possible by establishing connections between transactional data and available financing options.

Sahil Sikka, who serves as Chief Business Officer and Chief Financial Officer at PSB Xchange, emphasized the strategic importance of the initiative. "By connecting digital trade ecosystems such as WOGOM to Public Sector Bank liquidity through PSB Xchange, we are strengthening access to formal working capital for retailers and distributors. This initiative supports the broader objective of expanding structured credit access and improving transparency across India's MSME supply chains," Sikka explained.

Ravi Patel, Co-founder of WOGOM, highlighted the practical impact for businesses on the ground. "Access to timely and affordable working capital is critical for retailers and distributors. Through our integration with PSB Xchange, eligible partners can use their real business transactions to access institutional, bank-backed financing with competitive rates and reduced documentation. This will strengthen liquidity and build greater confidence across the trade ecosystem," Patel stated.