Denso Corp., a leading supplier of automotive parts, is now focusing on expanding its presence in the agricultural sector by automating greenhouses. The Japanese company is targeting a larger share of a market projected to exceed ¥2 trillion ($13 billion) by 2035, driven by the increasing need for industrialized greenhouses amid climate change and labor shortages. Yasushi Mukai, Denso’s executive officer responsible for the food value chain business, highlighted the growth potential in the greenhouse sector, which currently represents only about 2% of the ¥700 billion market. Mukai noted that while Denso’s current share is modest, there is significant room for expansion, though specific targets were not disclosed. Denso, predominantly known for its supply role to Toyota Motor Corp. and other Toyota group companies, has been exploring new growth markets as part of its strategy to establish a "second
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