Swiggy Introduces Swiggy UPI for Seamless In-App Payments

Swiggy Introduces Swiggy UPI for Seamless In-App Payments

Swiggy, the popular on-demand convenience platform, has unveiled its latest feature, Swiggy UPI, to enhance the in-app payment experience for its users. This new service integrates the National Payments Corporation of India’s (NPCI) UPI plug-in solution, allowing customers to complete UPI transactions without leaving the Swiggy app, reducing the payment process from five steps to just one.

Powered by Juspay’s HyperUPI Plugin, the Swiggy UPI feature significantly streamlines the payment experience by eliminating the need to redirect users to third-party UPI apps. This innovation ensures a smoother, faster, and more efficient transaction process.

In April 2024, Finance Minister Nirmala Sitharaman highlighted that India saw approximately 131 billion UPI transactions. With UPI becoming increasingly popular, the NPCI has been encouraging more entities to integrate UPI services into their platforms.

"Swiggy UPI is designed to minimize transaction time and enhance efficiency. By removing the need to switch to third-party apps, this feature reduces transaction time from over 15 seconds to just 5 seconds, offering a simplified and delightful user experience," Swiggy said in a statement.

Anurag Panganamamula, Head of Revenue and Growth at Swiggy, commented on the development, stating, "This feature aligns with Swiggy’s mission to provide unparalleled convenience to consumers, as UPI continues to emerge as one of the most preferred payment methods. By simplifying the transaction process and reducing payment failures, we believe this feature will significantly enhance the consumer experience on Swiggy."

To get started, customers can complete a one-time setup process to link their bank accounts by visiting the payment page in the Swiggy app and selecting Swiggy UPI. Once set up, users will only need to enter their UPI PIN for future transactions, ensuring quicker and more secure payments.

Additionally, the in-house plug-in experience immediately notifies customers of any issues, such as insufficient funds, incorrect credentials, or technical difficulties, allowing them to take informed actions and complete their payments successfully.