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National Ministry of Textiles Empowers Ginners to Produce Kasturi Cotton Bharat Brand

August 07, 2024 2 min read
author Anamika Mishra, Sub Editor
The Ministry of Textiles' Kasturi Cotton Bharat program is a pioneering initiative in the traceability, certification, and branding of Indian cotton. This initiative, aimed at enhancing the quality and marketability of Indian cotton, leverages blockchain technology for comprehensive traceability. The Kasturi Bharat initiative, a collaborative effort between the Government of India, trade bodies, and industry, was formalized with a budgetary support of Rs. 30 crore, including Rs. 15 crore from trade and industry bodies. This collaboration was established through a Memorandum of Understanding signed on December 15, 2022, between the Cotton Corporation of India, representing the Ministry of Textiles, and The Cotton Textiles Export Promotion Council. To ensure complete traceability of Kasturi Cotton Bharat tagged bales across the supply chain, QR-based certification technology is employed at each processing stage. A blockchain-based software platform provides

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