Ember Cookware Brings Amit Singh on Board as Chief of Supply Chain and Services

Ember Cookware has brought Amit Singh into its leadership team as Chief of Supply Chain and Services, marking a strategic move as the company ramps up its presence across direct-to-consumer channels, quick commerce platforms, and traditional retail outlets. The appointment comes at a critical juncture for the brand, where supply chain efficiency and seamless service delivery have become central to enhancing customer experience and driving profitability. Singh brings more than ten years of hands-on experience in supply chain strategy, operational management, and building extensive logistics networks from scratch. His professional journey began at Giant Hypermarket, a Singapore-based retail powerhouse, before he moved to PharmEasy in 2015. At PharmEasy, Singh was instrumental in establishing and expanding the company's pan-India supply chain infrastructure, enabling the organization to support aggressive growth trajectories across both business-to-business and business-to-consumer segments. Later, during his tenure at API Holdings, he took charge of supply chain operations across North India, managing complex, multi-city distribution networks with end-to-end accountability. In his newly appointed role at Ember Cookware, Singh will be responsible for overseeing the entire supply chain and service operations. His remit includes sourcing raw materials, coordinating with manufacturing partners, managing logistics and warehousing, ensuring efficient last-mile delivery, handling post-purchase customer service, and developing the workforce needed to support these functions. His primary objective will be to build an operational framework that balances cost efficiency with resilience—shortening fulfillment cycles, optimizing inventory management systems, and maintaining a consistently high standard of consumer experience as Ember expands its footprint across the country. "Supply chain is where