Breitling, a leading luxury watchmaker since 1884, has reported a 20% increase in online sales in the U.S. following the implementation of Fluent Commerce’s centralized inventory management system. The new system also resulted in an online sales revenue increase of 15% to 30%. Rajesh Shanmugasundaram, Breitling’s global director of digital technology, data, and business applications, highlighted the challenges the company faced with inventory tracking across its boutiques and online stores. “Customers were often unable to find the desired watch either online or in specific boutiques due to inventory mismatches,” he said. Breitling’s previous lack of a unified inventory system led to issues in meeting market demands accurately, causing both out-of-stock and overstocking problems. The company aimed to offer an omnichannel view of its inventory to ensure customers could purchase desired products without limitations based on store availability. To address these issues, Breitling sought a simple, easily integrated platform to unify its global markets. Fluent Commerce was chosen for its user-friendly technology and accelerators that facilitated the integration process. Thomas Hindré, vice president of EMEA