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Confidence: The Supply Chain Descriptor That Matters

April 30, 2025 4 min read
author Anamika Mishra [Sub Editor]
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In an era marked by global disruptions from pandemics and geopolitical tensions to technological upheavals confidence has emerged as the cornerstone of resilient supply chains. It's not merely about the physical movement of goods but about the assurance that these goods will arrive on time, in the right condition, and at the expected cost. Confidence encapsulates the trust stakeholders place in the supply chain's ability to withstand shocks and adapt to changing circumstances.​

The Evolving Landscape of Supply Chain Confidence

Recent years have underscored the fragility of global supply chains. Events like the COVID-19 pandemic, the Suez Canal blockage, and escalating trade wars have exposed vulnerabilities, leading to significant delays and increased costs. According to a report by The Times, such disruptions have prompted businesses to reconsider their reliance on just-in-time models, shifting towards strategies that prioritize resilience and flexibility.

Moreover, geopolitical tensions, such as the U.S.-China trade war, have further strained supply chains. The Guardian reports that U.S. tariffs have led to a substantial decline in container shipments, with the Port of Los Angeles expecting arrivals to drop by a third year-over-year. Such statistics highlight the pressing need for supply chains to adapt and instill confidence among stakeholders.

Building Confidence Through Technology

Technology plays a pivotal role in enhancing supply chain confidence. Artificial Intelligence (AI) and predictive analytics enable companies to forecast demand accurately, optimize inventory levels, and anticipate potential disruptions. According to a study by Manhattan Associates, 80.4% of retail and supply chain leaders are leveraging AI tools to improve inventory management, demand forecasting, and customer service. ​

Additionally, real-time tracking systems, powered by the Internet of Things (IoT), offer end-to-end visibility, allowing businesses to monitor shipments and respond swiftly to issues. Automation, both in digital processes and physical operations like warehousing, further streamlines activities, reduces errors, and enhances efficiency. As per Automation.com, by 2027, more than 75% of companies are expected to integrate some form of cyber-physical automation into their warehousing workflows. 



Strategic Partnerships and Diversification

Confidence in supply chains is also bolstered by strategic partnerships and diversification. Companies are increasingly collaborating with multiple suppliers across various regions to mitigate risks associated with geopolitical tensions and localized disruptions. The Future-Ready Supply Chain Report by RRD indicates that 77% of top-performing companies utilize moderate to extensive collaboration with key suppliers on forecasting and demand planning. ​

Furthermore, businesses are investing in nearshoring and reshoring strategies to reduce dependency on distant suppliers. This approach not only shortens lead times but also enhances control over production processes, thereby increasing overall confidence in the supply chain's reliability.​

Consumer Expectations and Transparency

Modern consumers demand transparency and reliability. They expect real-time updates on their orders and assurance that products are sourced ethically and sustainably. The Manhattan Associates survey reveals that 65% of consumers prioritize free shipping, but more importantly, they value precise tracking and accurate delivery times over simply getting their orders as fast as possible. ​

To meet these expectations, companies are adopting technologies that provide detailed insights into the supply chain, from sourcing to delivery. Blockchain, for instance, offers immutable records, ensuring transparency and building trust among consumers.​

The Road Ahead

As supply chains continue to evolve, confidence remains the linchpin that holds them together. It's cultivated through technological advancements, strategic collaborations, diversification, and a commitment to transparency. In a world rife with uncertainties, businesses that prioritize building and maintaining confidence in their supply chains are better positioned to navigate challenges and seize opportunities.​

In conclusion, confidence is not just a descriptor but a strategic imperative in the modern supply chain landscape. It's the assurance that, regardless of disruptions, the supply chain will deliver—literally and figuratively.


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Incentives must to get speciality chemicals supply chains to India: PwC-Assocham report

April 29, 2025 4 min read
author Anamika Mishra [Sub Editor]
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India’s specialty chemicals sector is standing at a critical crossroads. A new report jointly released by PwC and Assocham titled “Indian Chemical Industry: Enablers to Make India a Growth Hub for Chemicals” makes a compelling case for urgent government intervention. According to the study, to truly anchor specialty chemical supply chains in India, the Centre must roll out attractive incentives and enforce safeguard duties.

The report points out that while the domestic chemicals industry shows immense potential for growth, it is grappling with multiple challenges. Chief among them is the increasing commoditisation of specialty chemicals, a trend that is steadily squeezing profit margins. As competition intensifies globally, India’s manufacturers find themselves pressured to offer lower prices, often at the cost of quality and innovation.

But that’s not the only headwind. Adding a layer of complexity is the impact of reciprocal tariffs, particularly those imposed by the United States. The PwC-Assocham report notes that these tariffs have disturbed cost structures and are beginning to weigh down the global competitiveness of Indian chemical exports. As these changes ripple through supply chains, companies are facing supply disruptions and rising input costs. It’s a situation that demands strategic action if India is to emerge stronger in the global specialty chemicals market.

The solution, according to the report, lies in a multi-pronged approach. First and foremost, India must focus on becoming cost-competitive in the global arena. This involves a serious rethinking of supply chain strategies, streamlining operations, reducing inefficiencies, and perhaps most importantly, tapping into export subsidies. By offering well-calibrated incentives, the government can empower Indian chemical companies to match and surpass global peers in both pricing and quality.

lies in a multi-pronged approach. First and foremost, India must focus on becoming cost-competitive in the global arena. This involves a serious rethinking of supply chain strategies, streamlining operations, reducing inefficiencies, and perhaps most importantly, tapping into export subsidies. By offering well-calibrated incentives, the government can empower Indian chemical companies to match and surpass global peers in both pricing and quality.

Another key recommendation is the adoption of advanced technologies. The report stresses that to stay relevant in a fast-evolving international marketplace, India’s chemical manufacturers must invest in innovation from process improvements to product enhancements. Technologies that enhance productivity, improve product quality, and reduce environmental impact can give Indian companies a much-needed edge.

Moreover, while incentives and technology upgrades are important, policy support remains the backbone of this transformation. The report suggests that safeguard duties which act as a protective barrier against unfair imports could offer breathing space for Indian manufacturers. Such measures would allow the domestic industry to scale up operations, invest in Redemand gradually lower production costs.

It is also essential to recognise the broader global context. Supply chain disruptions in recent years whether triggered by the pandemic, geopolitical tensions, or climate events have shown that resilient supply chains are now a strategic imperative, not just an economic advantage. India, with its skilled workforce and growing manufacturing base, is well-placed to position itself as a global hub for specialty chemicals. However, the window of opportunity will not remain open forever. Other nations are also vying for a bigger share of the market.

Interestingly, the release of this report coincides with broader conversations about India’s strategic priorities. Issues like the Pahalgam terrorist attack and escalating tensions around the Indus Treaty highlight the importance of economic resilience and self-reliance in uncertain times. Strengthening the specialty chemicals sector could not only boost exports but also insulate India’s economy from external shocks.

Clearly, the path forward demands collaboration between industry stakeholders and policymakers. By addressing cost challenges, removing structural bottlenecks, and fostering a culture of innovation, India can create an ecosystem where specialty chemicals manufacturing can thrive.

In short, the message from the PwC-Assocham report is loud and clear: The Indian chemical industry is brimming with potential. But to translate that potential into sustainable global leadership, the Centre must act decisively with smart incentives, thoughtful protectionist measures, and a relentless focus on innovation. The future of India’s specialty chemicals industry could very well be a success story in the making provided the right moves are made.


Explore the latest edition of Journal of Supply Chain Magazine and be part of the JOSC Daily News Bulletin.

Discover all our upcoming events and secure your tickets today.


Journal of Supply Chain is a Hansi Bakis Media brand.

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